LUMINARIES

The brand centers itself in Portland’s community. One way this comes to life is through regular engagement with the local arts scene, from commissioning local artists to create pieces, to screenings and events. “We felt we were doing something that was trailblazing and pushing the limits of what’s happening in the weed industry at the time. We felt a responsibility to our city to make it amazing.” [says Serra Brand Director, Cambria Benson]