GROUNDWORKS INDUSTRIES ANNOUNCES BILL FRERICHS AS NEW VICE PRESIDENT OF RETAIL

Punctuating a period of rapid growth for the vertically-integrated cannabis company, Bill Frerichs has joined Portland-based Groundworks Industries as the new Vice President of Retail. Frerichs enters the position just as Groundworks announces more acquisitions, two new Electric Lettuce stores opening before the year’s end and an imminent entry into the California market by the flagship lifestyle brand, Serra.

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MATCHA COCONUT GUMDROPS: A THC-INFUSED COLLABORATION BETWEEN SERRA AND TEA BAR

A new flavor and feeling has joined Serra Confections. Inspired by the feeling of energy, the Matcha Coconut Gumdrop is a limited edition sweet from an exclusive partnership between Serra and Tea Bar. It contains a 1:1 dose of 5 mg THC and 5 mg CBD, along with Tea Bar’s stone-ground, culinary matcha sourced from Uji, Japan.

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GROUNDWORKS INDUSTRIES OPENS DOORS TO NEW ELECTRIC LETTUCE ON NE ALBERTA

The newest Electric Lettuce has officially opened for business at 1313 NE Alberta Street, brightening the bustling neighborhood with an extra dose of good vibes and the trademark, psychedelic paint job. Neighbors, Portlanders and tourists alike are now able to include a heightened retail experience inspired by the golden era of classic cannabis culture when enjoying the Alberta arts district.

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MONUMENTAL LEGISLATION LAYS FOUNDATION FOR STATEWIDE EXPUNGEMENT OF PAST CANNABIS CONVICTIONS

This session, the Oregon state legislature gave final passage to the two most important cannabis bills of the session. These two bills -- SB 420 and SB 975 -- together help to restore lives for tens of thousands of people by allowing a free and expedited process to remove previous felony and misdemeanor convictions from their record.

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CULTIVATION CLASSIC 2019

Pruf Cultivar won the Ladies’ Choice award with Astral Works, their exclusive 2:1 CBD-dominant strain. The aggregated data from all Cultivation Classic judges showed that overall, across the hundreds of strain entries, female and male judges agreed on what they liked more than they didn’t. But out of all the strains entered, Astral Works showed the most significant uptick when it comes to the enjoyment of female judges versus male.

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