Serra—a high-end dispensary with two locations in Portland, Oregon, where both medical and recreational marijuana sales are legal—sells beautiful bongs, artisanal pipes, and even utilitarian avant-garde art that any weed-loving design enthusiast would be proud to display.
Head to the city's Lloyd district for the '70s-stoner vibe of Electric Lettuce, where shoppers might find themselves grooving to Jimi Hendrix's "Electric Ladyland" or any of the other LPs stacked next to a turntable and wood-grain stereo receiver.
The brand centers itself in Portland’s community. One way this comes to life is through regular engagement with the local arts scene, from commissioning local artists to create pieces, to screenings and events.
Design Milk writer Vy Yang sits down with Serra’s Brand Development Director Cambria Benson Noecker to chat about “smokable art” and some of the challenges with opening a luxury store for the cannabis market.